To stop deforestation, we must first understand humans

A research team led by the International Institute for Applied Systems has determined that despite years of hard work and widespread negotiations, efforts to stop deforestation are not working.  The experts are calling for an entirely new approach that will  address the real issue that is driving deforestation - the complexities of human decision-making. According to the researchers, reforestation and forest conservation efforts would have much greater potential if we understood more about human values and why we make certain choices.  National, international, public, and corporate initiatives to …