Media coverage helped limit California water usage during drought •

Media coverage helped limit California water usage during drought


Media coverage helped limit California water usage during drought Today’s Video of the Day comes from the American Association for the Advancement of Science and researchers at Stanford University and features a look at how media coverage of the California drought helped limit water usage.

In a new study, researchers tracked metrics of public awareness and compared the data to the timing and volume of media coverage surrounding the latest California drought. The findings prove that getting the public aware and engaged can have tangible results in an environmental crisis.

California Gov. Gavin Newsom has asked residents to curb household water consumption by 15% as the U.S. West grapples with a prolonged drought and record-breaking temperatures. During a press conference in San Luis Obispo County, the governor added nine more counties to the state’s drought emergency declaration. Maps show what California’s drought situation looked like on Dec. 21, 2021.  During California’s last drought, people engaged in so-called ” drought shaming ”  Most of the state’s water reservoirs are well below average. Also with several at less than a third of their capacity with nearly 88% of California now in the clutches of extreme drought, or worse. 

Newsom’s request for people to curb water usage is not mandatory. More than three-fourths of the West is in severe drought. California Gov. Gavin Newsom speaks during a press conference at The Unity Council on May 10, 2021 in Oakland, California. Also Even a wet year is unlikely to bring relief. 

By Rory Arnold, Staff Writer

Video Credit: Ian Fitzgerald, Woods Institute for the Environment, Stanford University

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