Media coverage helped limit California water usage during drought
Today’s Video of the Day comes from the American Association for the Advancement of Science and researchers at Stanford University and features a look at how media coverage of the California drought helped limit water usage.
In a new study, researchers tracked metrics of public awareness and compared the data to the timing and volume of media coverage surrounding the latest California drought. The findings prove that getting the public aware and engaged can have tangible results in an environmental crisis.
Video Credit: Ian Fitzgerald, Woods Institute for the Environment, Stanford University