Social media can be addictive
Today’s Video of the Day from Lancaster University reveals that social network users often become more addicted to social media platforms even as they experience stress.
Instead of leaving a platform behind due to stress, people tend to switch to a different aspect of the network, such as chatting to friends or scanning news feeds – which increases the risk of technology addiction.
“While it might seem counter-intuitive, social media users are continuing to use the same platforms that are causing them stress rather than switching off from them, creating a blurring between the stress caused and the compulsive use,” explained Professor Monideepa Tarafdar.
The study is published in the Information Systems Journal.
Video Credit: Lancaster University