Sound quality impacts whether people believe news • Earth.com

Sound quality impacts whether people believe news

04-19-2018


Sound quality impacts whether people believe news Today’s Video of the Day comes from USC and the Australian National University and features a look at how sound quality actually influences whether people believe news or scientific information.

“When you make it difficult for people to process information, it becomes less credible,” said Norbert Schwarz, co-author of the study and co-director of the Mind & Society Center at the USC Dornsife College of Letters, Arts and Sciences.

The new research was published in the journal Science Communication and sheds light on why so many people believe fake news from questionable sources. As soon as we reduced the audio quality, all of a sudden, the scientists and their research lost credibility. “As soon as we reduced the audio quality, all of a sudden, the scientists and their research lost credibility,” Newman said. Using iMovie, the scientists altered the sound quality of the recordings and trimmed them to two- or three-minute segments. Then, they showed one video with good sound quality and the other with poor sound. Sound quality impacts whether people believe news

By Rory Arnold, Earth.com Staff Writer

Video Credit: USC

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