During the last year, people spent an average of 4.8 hours per day on their smartphones, thus nearly a third of their waking hours. Globally, consumers spent 3.8 trillion hours on mobile phones, paid $320,000 on apps every minute, and downloaded over 435,000 apps per minute. These statistics are detailed in a new report from App Annie, the “State of Mobile in 2022.”
By analyzing a vast amount of data, including downloads, consumer spending, and usage estimates, the App Annie company – a leading global provider of mobile data and analytics – has found that smartphones may be the leading technology of the present.
“Mobile is the greatest of all time and the go-to device of the future,’ said Theodore Krantz, CEO of App Annie. “The big screen is slowly dying as mobile continues to break records in virtually every category – time spent, downloads and revenue.”
“Despite access to bigger screens, consumers are still watching content on mobile. Competition is heating up in the space and exclusive content is a way of drawing in new viewers.”
The data revealed that, globally, consumers spent $170 billion on apps (up to 19 percent from 2020), while app downloads have continued increasing at five percent each year, reaching a record of 230 billion in 2021.
The greatest increases were seen in consumer spending on dating apps ($4.2 billion, marking a 55 percent increase from 2019), followed closely by food and drink apps, with a 50 percent yearly increase. Online advertising is also surging, topping $295 billion in 2021 (a 23 percent increase), and heading toward $350 billion within a year.
“2021 was another blockbuster year in mobile, following a pandemic-induced catalyst to mobile habits in 2020. 2022 is set to blow past records in a transformed economy reliant on digital socialization, hybrid work, and entertainment from the palm of your hand. A mobile-first strategy is a prerequisite for success in our transformed economy,” App Annie said.
However, whether we should be as optimistic as this company regarding such life-changing transformations remains an open question. Research into smartphone technology should also take into account their negative impacts, such as the diminished need for real-life interaction, disruption of sleeping patterns, and the emergence or exacerbation of mental disorders, such as ADHD, depression, or anxiety.